Bike Brite’s MAP Policy
In order to preserve the reputation for Bike Brite and for providing our customers with high value products and strong after sales support, and to further enhance the Bike Brite branded name, image and its competitiveness in the market, Bike Brite is instituting a policy of minimum advertised price standards for all of its products. The Minimum Advertised Pricing Policy (“MAP Policy) will become effective June 10th 2014 and will apply to distributors and retailers including catalog and internet retailers (collectively, “re-sellers”, who resell Bike Brite branded products to end users located in the USA and abroad. Bike Brite greatly values the efforts of all resellers to distribute its products and support our customers. This MAP policy is created for the benefit of all resellers and will be uniformly enforced. This MAP Policy will work under the following guidelines.